What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Usually, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.

Top 6 Trends Followed by the E-Commerce Website Design Company

An e-commerce web design has its own unique character and is indeed designed to lead the online shoppers to make purchases from the site. When a business designs an e-commerce website, it needs to consider the chief principles of designing e-commerce website. An e-commerce website has to be attractive and must use the right color combination. Only a well-organized website can help you convert. The best e-commerce website design company follows the latest trends in e-commerce website designing.

If you are looking to have an online store or redesign the site, you must choose only an e-commerce website design company which follows the latest trends in web designing. Let us check out the latest 6 trends.

· Bigger background to redesign your site: When it comes to designing the website, companies are looking to incorporate video backgrounds and large images. If the background is large, the company can convey the story of the business and talk about the products and services in details. The more convincing the story sounds; the more chance of conversion is there. Buyers will be attracted towards the products and end up making purchases.

· The use of animations to engage the customers: If you want to engage the customers in the best possible manner, it is great to use attractive animations. A reliable and experienced company will use rich animations into the design to make the shopping experience enjoyable. It is only animations that can make your customers feel that you care for them.

· Cleaning off clutter: Nowadays, when it comes to creating an e-commerce website, the more focus is upon having a clean design. Among the designers, the hidden menus are extremely popular. It helps in cleaning clutter from the site and this is why it is so popular. Initially meant only for the mobile devices, now hidden menus have established their presence in the desktop design as well.

· Long scrolls: Now everyone is used to long scrolling web pages. This is all due to the coming up of mobile friendly websites. If the website features long scrolling, it will allow more of visuals, storytelling and also permit easy navigation. If the scrolling is permissible, the users will like to stay to the site for longer periods. This will promote interaction and open the door for more sales.

· The layout is responsive: More and more web designers focus on creating responsive websites featuring a responsive website design. The design of the site must be such that it is displayed well on the mobile device or any other device. Your site must be accessible from multiple devices.

· Pleasant browsing experience: Ecommerce web design companies in India focus on giving your users a pleasant browsing experience. Thus, they can shop comfortably without any delay in page loading. Professional designers include only relevant content and thus help your brand establish trust relationship with the customers.

If the e-commerce website design company follows all the latest trends in e-commerce website designing, your site is sure to succeed and gain an edge over the competitors.

Best Digital SLR Cameras – How to Choose The Best DSLR Cameras

Best Digital SLR Cameras – All about DSLR Cameras

Hi, this is Steve, thanks for reading my DSLR Reviews . I enjoy taking photos, so I appreciate it captured my enjoyable moments. If you are interested to learn more about digital SLR and how to pick the best cameras to invest in for taking extraordinary photos, here's the right place!

It should bear in mind what you need your camera to do before buying any one, so now I've added information and facts that you will find helpful for you to choose the best camera. I took the details from my own experience while shopping for the perfect camera to buy.

What is the DSLR Camera?

A great number of hobbyists are desiring for a DSLR, the fact is that they have no idea what it is exactly, if have, just like "It is like the compact one in my pocket, it will be better, it is a big one . "

In my way to describe a DSLR, it would be 'All-Round'; You can use the DSLR for almost anything, taking pictures of lovely animals, beautiful landscapes or amazing astronomy, recording vivid high quality video clips.

And there is a significant difference on the price too. How much are you willing to pay for a decent camera that fits your needs? I will recommend several cameras with affordable budget!

Why a DSLR Camera is better than Compact Camera?

Having a DSLR Camera, you will benefit from:

  • Interchangeable lens – based on the kind of photography you desire, you can purchase lenses optimized for the task, rather than the one-size-fit-all lens of a compact.
  • Optical viewfinder which goes through the lens via a mirror or prism – search through the camera lens for perfect framing and find out far more detail than using the LCD screen.
  • Faster autofocus – the digital camera will focus considerably faster and with better accuracy.
  • No shutter lag – when pressing the shutter release button and taking the actual photos, no lag time in between them – you will not miss any memorable moment.
  • No delay in between pictures – you'll be able to shoot no less than 3 fps (based on the camera model it may be even to 12 fps), ideal for action shots.
  • Less noise in low light – it is possible to shoot in low light while still get usable image.

How to Choose the Best DSLR Cameras for Beginners?

Think economy

Here, economy means deep consideration on a brand: camera bodies, lenses, third-party lenses, accessories, stuff you find on, such as Amazon, eBay tutorials, seminars, and more.

All manufactures brag that their cameras have been armed with lots of features; Sometimes they provide the same thing under a different name.

Generally, I do not recommend you purchasing a high-end and most advanced camera as your first one. The money you spend on the most advanced camera can not automatically complete the amazing master piece, the miracle operator is behind of the camera – you. On the other hand, the complex options will confuse you, finally, you only work with the "fully-automatic mode", that is what your "Compact Camera" could realize. An entry level of camera could product better images with a good lens than the combination of advanced camera and crappy lens.

Which is the Best Brand for Digital Camera?

No doubt, Canon and Nikon are the most competitive and are likely to remain so for the foreseeable future.

The brand is not the most important matter, while the market share does, it should lead your choice. Let me tell you the reason, if you only need a camera and the kit lens, market share does not affect you

However, if you intend to keep investing and upgrading the hardware, choosing a most popular brand can save you money and your time, because you can easily find all sort of accessories for it, where you will have a hunt To find what you need, maybe with much more time and money.

High Resolution for DSLR Camera Is Always Necessary?

When choosing a digital camera, there are various important specs to take into account apart from which color to pick. Years ago, the way you'd approach this was to have the camera armed with the highest / biggest resolution. Everyone likes bigger one, right? It sees larger one means all-round, multifunction and more powerful. The fact under cameras is not that simple. Bigger resolution is truly fantastic, but do not forget the critical aspect – the final image quality depends a lot on the sensor size. Most DSLR cameras equipped with about 24X16mm APS (Advanced Photo System) sensors. As the resolution increases, noise increases too. The right balance is 16Mp for them. If you prefer a "Full-Frame" sensor which is very large and expensive and equipped in high-end cameras, you get a resolution of 24Mp by 36X24mm sensor. Being the first DSLR camera for beginners, it is a bit of earlier to talk about those details. Moreover, you could crop large portions of images captured through higher resolutions, but why not learn to frame the object much more effectively.

DSLR Camera: What is Live View?

A live view LCD on a digital SLR camera lets you preview the images you're about to capture using the large LCD on the back of the camera. A live view LCD is a fantastic feature for people who hate to peep the real world through a "Hole".

The continuous image shown on the LCD enables you to make sure you've got the composition right, no matter if your eye is not pressed to the viewfinder.

But hold on a sec … This " unique " feature sounds a remarkable lot just like the way every compact digital camera works.

It is, but adding a live view LCD to a digital SLR is not always a good option as it sounds.

LCDs can be handy, but they also do result in disadvantages in design overall performance; Especially, if you work with Live View, the auto-focus is going to be again slow, ending the speed advantages of SLRs over compacts. The most important aspect, the power consumption will be significantly increased. When shooting natural scenery in the wild, a DSLR camera with battery exhausted may be a good weapon against attacking from animals, instead of taking their photos back.

Optical Stabilization for DSLR Cameras?

Without using a tripod, taking pictures in low light and / or with telephoto lenses may be challenging. Almost all DSLR cameras get some type of stabilization. There is also a trick though: Canon and Nikon provide stabilization inside their lenses ( IS lenses for Canon and VR lenses for Nikon ), while Sony, Pentax and Olympus develop the stabilization function in camera body . The difference is critical simply because for Canon and Nikon you should buy IS / VR lenses , which may be quite more expensive than normal lenses, while with the other manufacturers the stabilization works with any lens. The effectiveness of stabilization is about the same in both philosophies (3-4 stops); The stabilized lenses provide the benefit of you seeing the exact stabilized image in the optical viewfinder, while stabilized bodies allow you to use any lens for the exact same effect.

Finally …

I tried to keep this guide as neutral as possible and offer you information to assist you make a decision, instead of making a choice for you. You could visit my website Best-Dslr-Camera-Guide.com, HERE for more details.

Automotive Industry at a Glance

The World Automobile Industry is enjoying the period of relatively strong growth and profits, yet there are many regions which are under the threat of uncertainty. Carmakers look for better economies, market conditions which are ideal to have a successful stay in the industry. The automotive industry has a few big players who have marked their presence globally and General Motors, Ford, Toyota, Honda, Volkswagen, and DC are among them. It has also been suggested that automotive industry has accelerated more, after the globalization period, due to easy accessibility & facilities among nations and migrants among giant automakers of the world.

Moreover, the advances in industrialization led to a rise in the growth and production of the Japanese and German markets, in particular. But in 2009, the global car and automotive sales industry experienced a cogent declination which was during the global recession, as this industry is indirectly dependent on economic returns in employment and spending making, it vulnerable. While demand for new and used vehicles in mature markets (eg Japan, Western Europe and the United States) fell during the economic recession, the industry flourished in the developing economies of Brazil, Russia, India and China. Boost in global trade has enabled the growth in world commercial distribution systems, which has also inflated the global competition among the automotive manufacturers. Japanese automakers in particular, have initiated innovative production methods by adapting and modifying the US manufacturing model, as well as utilizing the technology to elevate production and give better competition. The World Automotive industry is dynamic and capable, accounting for approximately one in ten jobs in developed countries.

Developing countries often resort to their local automotive sector for economic growth opportunities, possibly because of the vast links that the auto industry of the country, has to other sectors. China is by far the largest market for sales followed by Japan, India, Indonesia, and Australia. Sales figures of 2005 to 2013 indicate that sales for vehicles in China doubled during this period, while Indonesia and India also benefited. However, there was a slump in sales during this time in Australia, New Zealand, and Japan. Interestingly, this year competition in the truck segment has become more intense, with the three big US automakers striving for supremacy in both performance and fuel economy. The Japanese are not giving up, either, with both Toyota and Nissan launching new pickups in 2015.

India is the seventh largest producer of automobiles globally with almost an average production of 17.5 million vehicles with the auto industry's contribution amounting to 7% of the total GDP. It has been estimated that, by 2020 the country will witness the sale of more than 6 million vehicles annually. India is expected to be the fourth largest automotive market by volume in the world where, two-wheeler production has grown from 8.5 Million units annually to 15.9 Million units in the last seven years and tractor sales are expected to grow at CAGR of 8-9 %, In next five years, making India a potential market for the International Brands. As 100% Foreign Direct Investment is allowed in this Sector, India is expected to have a speedy expansion, to, soon to become the largest automobile Industry. While India is the second largest manufacturer of two-wheelers and largest of motorcycles, it is also estimated to become the 3rd largest automobile market in the world by 2016 and will account for more than 5% of global vehicle sales. As large number of products are available to consumers across various segments, providing a large variety of vehicles of all types, manufacturers aim towards customer satisfaction and loyalty.

Following the FDI policy, entry of a number of foreign players with reduced overall product lifecycle and quicker product launches have become a regular occurrence in the automotive industry of the country. Indian auto market is seen as the potential market which can dominate the Global auto industry in coming years. Moreover, giant dealers and manufacturers are inclining towards the country because of ease of financial norms as well as an environment so conducive to support in their projects.

With Narendra Modi's Make in India Campaign, the automotive industry is expected to witness quite a few changes, where 800 Cr have been allocated in the Budget to promote the Energy and Hybrid Vehicles manufacturing. This move is expected to cut down the prices making these electric and hybrid vehicles cheaper and more eco-friendly. It is also expected that this move will shrink down the carbon dioxide emissions to 1.5% till 2020. This program will subsidize the purchase of new hybrid and electric cars, as well as other vehicle types. It specifies incentives of up to 29,000 rupees for scooters and motorcycles, and up to 138,000 rupees for cars. Three-wheeled vehicles, light commercial vehicles, and buses will also be eligible for incumbents of varying amounts as well.

The used cars sector in India has emerged as one of the major industries due to its easy accessibility and lower rate of interests. But growth in used car sales are lower than new car sales as people still prefer to purchase new cars as opposed to buying used ones. A big reason of this could be the fact that there is a reduced supply of used cars, and high prices of these used cars are pushing the consumers to opt for the low priced new cars. But despite the lower growth compared to new cars segment, used car industry has been showing a fast and steady growth. According to the industry analysts, the sales of used cars are expected to boost up in the next few years.

Till last decade, consumers were involved in unorganized sector of Used vehicles industry, there were no organized players to assist the consumers in buying used vehicles, and about 60% of used vehicle sales were customer to customer where there is a trust factor. The remaining sales were managed by the local dealers. But then in 2001, Maruti came with the first company of selling used cars in 2001- Maruti True Value. Despite the automotive industry witnessed slow sales numbers in the last few quarters, the used or pre-owned car segment is growing fast, and is likely to accelerate in future. In fact in the last fiscal year, more used cars were transacted, 10% more than the new ones, according to the assessment by Maruti Suzuki India Ltd. And Honda Siel Car India Ltd. With the organized players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, reliability, transparency, easy availability of finances. These have all made buying a used car easy. Organized used car showrooms provide the platform to the prospective consumers to choose cars from various brands and segments. Car makers have realized the potential of used car market and are making conscious decisions to operate in the pre-owned car sector also. Beside exhibiting multiple brands, the branded used car retailers, also offer one-stop shop for all inquiries and grievances. All the major Car dealers have now established their pre-owned car segment retail showrooms, Maruti True Value, Ford Assured, Hyundai Advantage and Toyota U Trust are some of the major used car dealers.

Constant decline in fuel prices and better financial policies in the past year are the factors that are being expected to be the reasons for the number of new buyers to be increased in the market, which declined in 2013-14. But during this period, one segment that benefited from this decision was the used vehicle market, with increased awareness, financial reforms and organized firms. Most of these used cars Buyers are younger people who prefer buying Pre-owned cars which come at lower prices and they get a good bargain for the same. Indian used vehicle market which is still, almost quarter of new vehicle market is growing at a rapid pace. The Pre-owned car sector is expected to grow by 15-18% in coming years.

Also with the rising in number of organized players have boosted the amount of confidence people are putting in buying a pre-owned car. These players not only offer a good line up of used cars but also offer finance & extensive vehicle check facility for 100% customer satisfaction.

The Automotive Industry is an important part of every economy as it is interrelated to growth of sectors of the economy. India as one of the progressing economy is resolving towards making its automobile industry more and more highly competent, linking it to overall development. With the Make in India Campaign and promotion of eco-friendly vehicles, India is expected to soon become the largest automobile industry globally. Used vehicle industry is expected huge gains with more and more people resolving to it along with the growth in the new car market. With more resources for the buyers and sellers, the automotive industry is expected to flourish meritoriously in coming future extremely taking the country forward.